Marketing Calculators

ROAS, ROI, CPA, CAC, LTV, funnels and ad metrics. These tools support decisions on pricing, profitability, ad efficiency and growth.

Return on ad spend — revenue per dollar of ads.

Return on investment as a percentage.

Profit from ads after product costs.

Cost per acquisition / action.

Customer acquisition cost across all spend.

Customer lifetime value from ARPU and lifespan.

Is your growth spend sustainable?

Visitors to conversions, as a percentage.

Multi-stage funnel output from stage conversion rates.

The minimum ROAS your margin requires.

Budget needed to hit a conversion target.

Cost per 1,000 impressions.

Cost per click.

Click-through rate from clicks and impressions.