ROI Calculator

ROI is the universal efficiency measure: what did you get back relative to what you put in? It works for campaigns, tools, hires — any investment with a measurable return.

Inputs

Amount invested

Amount returned

Total value received, including the original investment if applicable.

Results

ROI

64.0%

Net gain: $3,200.00
Return multiple: 1.64×

Formula

ROI = (Return − Investment) ÷ Investment

FAQ

ROI vs ROAS?

ROAS compares revenue to ad spend specifically. ROI compares net gain to total investment and applies to anything.

Should returns be annualized?

For investments spanning different timeframes, yes — 50% ROI over 5 years is worse than 30% over 6 months. This calculator gives the raw, non-annualized ROI.