The Unitly Blog
Practical guides on business metrics, marketing math, and profitability.
August 29, 2026
What is a Good ROAS? (And How to Calculate Break-Even ROAS)
Stop chasing vanity metrics. Learn why your profit margin dictates your ROAS, and how to calculate your exact break-even ROAS.
Read Article →August 31, 2026
How to Calculate Shopify Transaction Fees (2026 Guide)
Shopify fees hide in three layers: subscription, card rates, and gateway fees. Here is the exact formula plus a worked example.
Read Article →August 31, 2026
What is a Good SaaS Churn Rate? Benchmarks by Business Model
Logo churn vs revenue churn, realistic benchmarks for SMB and enterprise SaaS, and why 5% monthly churn is worse than you think.
Read Article →August 31, 2026
LTV:CAC Ratio Explained: What is a Healthy Ratio and How to Improve It
The 3:1 rule, what your ratio really says about your growth efficiency, and a worked example with real numbers.
Read Article →September 1, 2026
Gross Margin vs Net Margin: What is the Difference (and Which Matters More)?
Gross margin measures your product economics. Net margin measures the whole business. Here is how to calculate both and when to use each.
Read Article →September 1, 2026
How to Calculate Customer Lifetime Value (LTV) the Right Way
The simple LTV formula, the margin-adjusted version most people skip, and a worked example showing why the difference matters.
Read Article →September 1, 2026
How Much Runway Should Your Startup Have? Benchmarks and How to Extend It
The 18-month rule, why under 6 months is the danger zone, and 5 levers to extend runway without raising money.
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