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Unitly

ROAS Calculator

ROAS is the headline efficiency metric for paid advertising: how many dollars of revenue come back for each dollar spent on ads. On its own it doesn't prove profit — so this calculator also shows ad profit and the break-even ROAS for your margin.

Inputs

Used to estimate profit and break-even ROAS.

Results

ROAS

4.00×

Estimated ad profit
$7,200.00
Break-even ROAS
1.82×
Revenue per $1 spent
$4.00

You're above break-even ROAS at this margin — scaling spend may be viable if margins hold.

Formula

ROAS = Ad Revenue ÷ Ad Spend · Break-Even ROAS = 1 ÷ Margin

FAQ

What's a good ROAS?

It depends entirely on margin. A 60% margin business breaks even at 1.67×; a 20% margin business needs 5×. Compare to your own break-even ROAS, not generic benchmarks.

Does ROAS include all costs?

No — ROAS is revenue ÷ ad spend. It ignores product costs, which is why break-even ROAS and ad profit matter more for decisions.