Conversion Rate Calculator

Conversion rate is the percentage of visitors who take the action you want. Small improvements compound across all traffic, which is why CRO gets so much attention — and why you should know exactly where yours stands.

Inputs

Visitors

Conversions

Target conversions (optional)

Results

Conversion rate

2.0%

Visitors needed for target: 26,087
Additional visitors required: 6,087

Formula

Conversion Rate = Conversions ÷ Visitors

FAQ

What's a good conversion rate?

It depends on channel, device, price point and what counts as a conversion. Compare against your own history first; industry averages are loose guides at best.

Sessions or users?

Define it once and stay consistent. Mixing sessions and unique users quietly distorts trend lines.