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Unitly

CTR Calculator

CTR measures how often an impression earns a click. It's the earliest signal of creative and targeting relevance — and it feeds directly into CPC on auction-based platforms.

Inputs

Results

CTR

2.0%

Clicks per 1,000 impressions
17.98
Impressions per click
55.63

Formula

CTR = Clicks ÷ Impressions

FAQ

What's a good CTR?

It varies dramatically by channel and placement — search ads and feed ads live in different universes. Track your own trend and test creative against itself.

Can CTR be too high?

Occasionally — very high CTR with poor downstream conversion can signal misleading creative or the wrong audience clicking.