Skip to content
Unitly

Wholesale Pricing Calculator

Selling wholesale means trading margin for volume. This calculator prices a wholesale offer from your retail price and trade discount, then checks whether the wholesale margin still covers your cost.

Inputs

Standard wholesale discounts are often 40–60% off retail.

Results

Wholesale price per unit

$30.00

Wholesale margin
40.0%
Profit per unit
$12.00
Order value
$3,000.00
Order profit
$1,200.00

Formula

Wholesale Price = Retail × (1 − Trade Discount)

FAQ

What's a standard trade discount?

50% off retail (keystone) is the classic starting point, with 40–60% common depending on category and retailer leverage.

How do I protect retail channel pricing?

Set a minimum advertised price and make sure wholesale customers can't undercut your own store — your wholesale price plus their typical margin should land near your retail price.