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Unitly

Markup Calculator

Markup pricing is simple: cost plus a percentage. The subtle part is that a markup is not the same as a margin — this calculator shows both so you always know what you actually set.

Inputs

Results

Selling price

$48.00

Profit per unit
$18.00
Resulting margin
38.0%
Markup
60.0%

A 60% markup yields a 37.5% margin. Margin is always lower than the markup that produced it.

Formula

Price = Cost × (1 + Markup) · Margin = Markup ÷ (1 + Markup)

FAQ

Why is margin lower than markup?

Markup is a percentage of cost; margin is a percentage of the (higher) selling price. Same profit, bigger denominator.

What markup is typical?

It varies hugely — apparel often uses 100%+ (keystone), while thin-margin categories may use 20–30%. Work backwards from the margin your cost structure needs.