Formula
Profit = Revenue − COGS − Plan − Apps − Ads − (Revenue × Card Rate + Orders × $0.30) − Gateway Fee
FAQ
Do rates vary by country?
Yes. The rates here reflect common US online card rates; Shopify publishes different rates per country and for in-person sales.
Should I include my own salary?
If the business should eventually pay you, include it in costs. Otherwise profit is overstated and decisions built on it will be too optimistic.