Formula
ARR = MRR × 12 · Net New ARR = (New MRR − Lost MRR) × 12
FAQ
Is ARR just revenue × something?
ARR is recurring revenue only, annualized. One-time revenue (services, setup fees) is excluded by definition.
When does ARR become the standard metric?
Typically once a company is communicating at a scale where monthly granularity adds noise — many switch around $1M ARR.