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Unitly

SaaS Pricing Calculator

Pricing backwards from a target: given the customer base you realistically expect and the MRR you want, what must the price be? This calculator also shows how churn changes the effective requirement.

Inputs

Optional: prices in steady-state replacement.

Results

Price per customer / month

$83.33

Price with churn buffer
$85.00
Annual price equivalent
$1,000.00

The churn buffer is a simple planning adjustment: steady-state revenue must replace what churn removes. For detailed dynamics use the forecast calculator.

Formula

Price = Target MRR ÷ Customers (× (1 + churn) buffer)

FAQ

Should price be set by targets or by value?

Targets tell you what you need; value tells you what the market will pay. If the needed price exceeds perceived value, the gap is a business-model problem, not a pricing one.

Does this handle tiers?

It gives a blended average price. Design tiers around it — e.g. an anchor tier near the computed price with higher and lower options.